Secondary Catalogue

Porter's Generic Strategies

Strategic Tools for Business

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries.

Rating: E
Production Year: 2019
Duration: 7 min
Series: Strategic Tools for Business
Printable Resources: Yes

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