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Traditional Food Drivers

Launching a Food Product

Traditional food drivers have remained influential over time and continue to shape new food products. This video introduces the consumer drivers of price, quality and convenience, also discussing the role culture and ethics have to play in influencing consumer purchases. This is essential viewing for food studies at a senior secondary level or higher.

Rating: E
Production Year: 2020
Duration: 5 min
Series: Launching a Food Product
Printable Resources: Yes

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