Companies and other organisations rely on logos to convey information and create brand recognition. Their design is critical – time, creativity, expertise and often, vast sums of money, are invested into their creation – but what are the principles and elements of excellent logo design? This program explores various aspects of logo design including the various purposes for which logos are required, how they might be used and the different places they might be displayed, the logo design process and the importance of excellent communication with clients. Expert comments come from Deakin University lecturer Dr Meghan Kelly, commercial designers Stephen Davey and Chelsea Koetsveld, and one of her clients, business owner Nick McEwan-Hall.
Production Year: 2015
Duration: 18 min
Series: Design in the Real World
Printable Resources: Yes
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