Tertiary Catalogue

In business, a thorough understanding of an organisation’s strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, students will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning. Show Less

Successful businesses must continually adapt, and change requires a deep understanding of driving and restraining forces. This video examines Lewin’s Force Field analysis and how it can be used to evaluate whether change is feasible. Through a case study of British Airways, students will understand how Lewin’s Force Field can be applied to real-life businesses and why it is useful for implementing and managing change. Show Less

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can be a helpful tool for business. Through real case studies, students will understand how PESTLE can be applied in practice and its usefulness in strategic decision-making. Show Less

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries. Show Less

Brazil has one of the fastest growing economies in the world but, for the inexperienced, doing business here can be very risky. In this insightful programme, entrepreneur and self-made millionaire Theo Paphitis investigates three existing companies trying to expand into the Brazilian market. In a country that has every imaginable high-end consumer product available, what business considerations do these companies need to focus on if they intend to be a successful force in this competitive market? Can Theo bring some sound advice to help these companies make every opportunity viable and how important is it to offer a product that offers 'something new'? Show Less

India is considered an economic powerhouse with a population of over a billion people. In this dynamic programme, entrepreneur and businessman Theo Paphitis travels to the exciting metropolis of Mumbai to follow the course of three successful businesses, trying to break into a market that supplies goods to one of the biggest consumer markets in the world. Join Theo as he investigates the business plans and marketing strategies of these three companies, and works toward pinpointing the best solutions to successfully break into the Indian market place, and ensure continued growth and profitability. Show Less

Follow businessman and self-made millionaire Theo Paphitis as he travels to Vietnam to help three very different companies make the most of their business opportunities. Theo shows them the best way to take some 'calculated risks' to grow and increase profits in Vietnam's current economy. What factors must businesses take into consideration when investing in overseas enterprise? How important is market research, business development and target marketing? Theo takes viewers on a fascinating journey to bustling Vietnam to answer these questions and more in this informative and entertaining programme. Show Less

Geographically, Australia is part of the region known as the Asia-Pacific Region. A region is a human concept that can be mapped and analysed. (Definition: Regions are identified as having something in common that identifies them, such as a type of government, spoken language, landforms, or location). The region of the Asia-Pacific identified by the location of nations bordering on or within the Pacific Ocean. This program examines the geographic and economic characteristics of nations in the Asia Pacific Region. It also explores the impending threat from climate change for many of its low-lying island nations. As a result of Australia’s proximity and relative prosperity to other nations in this region, Australia has the opportunity to play a major role with regard to aid, foreign policy, trade, immigration and tourism. This region is well known for its political instability, and forging close links with Governments in the region is important to Australia’s national interest. Specifically, this program spells out Australia'’s role with regard to aid, trade, foreign policy, immigration and tourism in the Asia-Pacific Region. It also explores the close relationship Australia has with New Zealand. Show Less

We are often alarmed to see how many Australian businesses are being bought out by foreign companies, but there are Australian businesses that are successfully competing in international markets. This programme provides a study of one such business, Intrepid Travel. Show Less

Over 97% of all Australian businesses fall into the "small business" category, yet many of us have little understanding of how the so-called "engine room of the Australian economy" actually works. This program, hosted by Janet Russell from the Monash Mt Eliza Business School, examines such issues as the various definitions of small business, the typical management structure of a small business, common reasons why such businesses succeed or fail, the impact of technology, innovation and change as well as future trends and challenges. Show Less